About the UNHU Kitemark

The UNHU Kitemark is rooted in the ancient African philosophy of UNHU/UBUNTU, which recognizes that true excellence comes from harmony between purpose, people, character, and environment.

The Philosophy of UNHU

UNHU (also known as UBUNTU in other Southern African languages) is a traditional philosophy that emphasizes interconnectedness and collective well-being. The word itself translates to "humanness" or "humanity towards others," embodying the principle that "I am because we are."

This philosophy has guided African communities for centuries, promoting harmony between spiritual purpose, community relationships, individual character, and environmental stewardship.

The Four Pillars Explained

Mwari (God/Spirituality)

Represents the spiritual and ethical foundation of an organization. It assesses commitment to purpose-driven governance, ethical principles, and stewardship that transcends purely commercial interests.

Musha (Community)

Evaluates relationships with stakeholders including employees, customers, suppliers, and the wider community. Based on the principle "I am because we are," emphasizing social responsibility and fair treatment.

Munhu (Character)

Focuses on organizational culture, leadership, and the character of its people. Assesses the extent to which the organization fosters integrity, respect, compassion, and personal growth.

Mhoteredzo (Environment)

Examines the organization's relationship with the natural environment. Assesses commitment to environmental stewardship, sustainable practices, and preservation of resources for future generations.

Why the Kitemark Matters

In an increasingly complex world, organizations need a holistic framework for excellence that goes beyond financial performance. The UNHU Kitemark provides:

  • •Third-party validation of your commitment to ethical and sustainable practices
  • •A comprehensive framework for organizational transformation
  • •Recognition that resonates across cultures and continents
  • •Connection to a global network of like-minded organizations